About brightloaf
Built by a doctor who got tired of saying "there's a 12-week wait"
And watching people give up because an hour a week just didn't fit.
The team
Neil: After ten years as a GP, I kept watching patients who needed help fall through the cracks. Waiting lists too long. Sessions that didn't fit. So I built something that does.
Mel: I spent years in mental health services seeing how hard it was for people to access the right support at the right time. brightloaf is designed to change that.
Rob: I've built products across health and tech, but nothing felt as urgent as this. People need help now, not in 12 weeks.
Zoë: I used to manage services in the NHS and became known for being organised, efficient, and a bit frustrated by long waiting lists. I care about making things run better for real people. I love travelling, fashion and yes ... the Kardashians.
How brightloaf began
After ten years as a GP, our founder watched too many people give up on anxiety support that never fit their lives. This is the story of what we built instead.
What we believe
Anxiety is the most common mental health issue in the UK. And the most undertreated.
Not because people don't want help. But because the help doesn't fit their lives. Hour-long sessions. Endless waiting lists. The feeling that you need to be "bad enough" to deserve support.
We believe therapy should be:
- Short enough to fit: 20 minutes works.
- Available when needed: not in 12 weeks.
- Normal: not a last resort.
Our mission is simple
Make real therapy accessible to people who would never otherwise get it.
We built brightloaf because we kept meeting people who needed help and couldn't get it.
Neil, GP and Founder